Guidepost Marketing
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Hello

Let's set your business on the path to market success...

I specialise in strategic B2B marketing for complex or technical organisations. This includes B2B high-tech and emerging tech, SaaS, manufacturing and professional services. I deliver bespoke, no-nonsense, commercially and customer- focused advice that’s effective, brand-aligned, and intelligently thought through.

Book your free consultation

About Guidepost Marketing

Picture of Nicky Stephens, Chartered Marketer CIM, Founder of Guidepost Marketing Ltd.

Hi, I'm Nicky...

 I'm Nicky Stephens, the Founder of Guidepost Marketing. I'm an accomplished and qualified (PgDipM, CIM) Chartered B2B Marketing Professional with nearly 15 years of experience in driving business growth and enhancing brand visibility for high-tech, emerging tech, manufacturing and professional services organisations both in-house and agency side for a variety of different B2B brands spanning both local and international markets, with nearly half of my career to date working at Director/CMO level. This extensive and diverse experience means I understand both the strategic and executional aspects of marketing, allowing me to provide a comprehensive and strategic marketing consultancy service.



Book a free consultation
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Why choose me?

Depth and breadth of marcomms experience

My value as a strategic senior marketer is underpinned by my diverse and deep experience across the entire portfolio of marketing and communications tactics. A true Marcomms generalist, I'm able to identify, source and deploy the right tactics for your business and where necessary source and manage specific high-quality technical specialists from my vetted network of industry professionals.

 

  • Strategic brand expert: I'm expert in defining marketing goals, conducting market research, and formulating comprehensive brand strategies.
  • Commercially focused: Proven in brand management, lead generation, and optimizing marketing funnels.
  • Integrated marketing approach: Skilled in content marketing, events and conferences, SEO, social media, Pay per Click (PPC) advertising, webinar, public relations and email marketing. 
  • Industry Versatility: Having worked across a diverse range of B2B industries, I have a broad perspective and the ability to adapt marketing strategies to different contexts.
  • Content marketing specialist: Proficient in crafting compelling messaging and creating impactful, high quality marketing collateral.
  • Marketing leader: Strong strategic leadership with experience in mentoring marketing & sales teams and collaborating with cross-functional departments.
  • Multi-skilled: I'm also fluent in French and an excellent problem solver with a passion for high standards.
  • Creative thinker: Professionally trained in theatre and performance including LAMDA Gold Medals in Acting and Verse and Prose, this adds an exacting, creative flair to my approach- particularly with content, production and brand which enables brands to really stand out in the market. 







Discover how I can support your business
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My specialisms

  I specialise in strategic marketing for innovative B2B technology solutions, leveraging my extensive experience across deep tech, green tech, SaaS, fintech, cybersecurity, and data analytics, HR and loyalty, and risk management. My unique blend of technical knowledge and strategic insight, as well as customer-centric approach helps emerging tech companies and established enterprises alike to effectively communicate their value propositions, drive growth, and stay ahead in competitive markets. 


 I'm best suited to helping B2B organisations starting at  over £2m+ in revenue pa, I offer a variety of flexible marketing consultancy and fractional CMO services on both a project and retained basis. 


  • Brand messaging and positioning: I excel at translating complex or technical services or products into easy to understand, consumable brand messaging for your customers.
  • Strategic B2B marketing & associated change management: My strategic approach to marketing helps to diagnose and problem solve business challenges you might be facing and work out the most effective solution to resolve it.
  • Marketing for small emerging enterprises: I can help new and innovative companies establish their brand and grow market presence.
  • B2B marketing consultant: I provide marketing consultancy to B2B tech, manufacturing or professional services companies who might not be getting sufficient value from their existing marketing agencies or in-house team and are looking to refine their marketing strategies and find clarity and focus in their efforts and spend.
  • Green tech, ethical and sustainability Marketing: Passionate about ethical and sustainable innovation and experienced working with the renewable energy industry, I can help translate your products and services into simple messaging that resonates with your target audiences.
  • Cybersecurity marketing expert: I can help cybersecurity firms build their brands, focus their marketing efforts and cut through the noise.

Arrange a free consultation call

Brands I've worked for:

I've worked for a diverse range of different B2B brands, ranging from Startup financial services websites, SME tech specialists in areas such as financial services and hydrogen fuel cell technology, clothing label brands, outsourced R&D engineering firms, payments providers, mainframe specialists and cybersecurity specialists as well as global consultancies including risk management, loyalty and data analytics and a major global biometric technology provider. 

Get in touch to arrange a free consultation

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