Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
I specialise in strategic B2B marketing for complex or technical organisations. This includes B2B high-tech and emerging tech, SaaS, manufacturing and professional services. I deliver bespoke, no-nonsense, commercially and customer- focused advice that’s effective, brand-aligned, and intelligently thought through.
I'm Nicky Stephens, the Founder of Guidepost Marketing. I'm an accomplished and qualified (PgDipM, CIM) Chartered B2B Marketing Professional with nearly 15 years of experience in driving business growth and enhancing brand visibility for high-tech, emerging tech, manufacturing and professional services organisations both in-house and agency side for a variety of different B2B brands spanning both local and international markets, with nearly half of my career to date working at Director/CMO level. This extensive and diverse experience means I understand both the strategic and executional aspects of marketing, allowing me to provide a comprehensive and strategic marketing consultancy service.
Depth and breadth of marcomms experience
My value as a strategic senior marketer is underpinned by my diverse and deep experience across the entire portfolio of marketing and communications tactics. A true Marcomms generalist, I'm able to identify, source and deploy the right tactics for your business and where necessary source and manage specific high-quality technical specialists from my vetted network of industry professionals.
I specialise in strategic marketing for innovative B2B technology solutions, leveraging my extensive experience across deep tech, green tech, SaaS, fintech, cybersecurity, and data analytics, HR and loyalty, and risk management. My unique blend of technical knowledge and strategic insight, as well as customer-centric approach helps emerging tech companies and established enterprises alike to effectively communicate their value propositions, drive growth, and stay ahead in competitive markets.
I'm best suited to helping B2B organisations starting at over £2m+ in revenue pa, I offer a variety of flexible marketing consultancy and fractional CMO services on both a project and retained basis.
I've worked for a diverse range of different B2B brands, ranging from Startup financial services websites, SME tech specialists in areas such as financial services and hydrogen fuel cell technology, clothing label brands, outsourced R&D engineering firms, payments providers, mainframe specialists and cybersecurity specialists as well as global consultancies including risk management, loyalty and data analytics and a major global biometric technology provider.