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My services
Fractional CMO / Part-time CMO
The fractional Chief Marketing Officer or 'part-time' CMO/Senior Strategic Marketer service allows your business to access high-level marketing and communications expertise without the long-term commitment or cost of a full-time senior in-house marketing specialist. I act as your virtual CMO or Marketing Director and develop and manage your marketing strategy and activity effectively so you can concentrate on running and growing your business.
Perhaps you're looking to pivot or transform your business, reposition in the market, need more lead or qualified sales opportunities. You may need support with brand building and external communications, building or improving the quality of your content marketing.
You might already have some junior in-house marketing support or use an agency but want to get more strategic value that delivers more impact for your business.
As your fractional CMO, you and your business will access:
- Clear strategic positioning, messaging,
- Content-driven growth while overseeing marketing and sales with internal teams or external suppliers,
- More engaged prospects and loyal customers.
Marketing consultancy and auditing services
Strategic marketing consultancy
Content marketing plan & product launch support
Strategic marketing consultancy
I offer strategic marketing consultancy to help you figure out and find the best ways to solve your primary barriers to growth and brand position in the market. I spend time to truely understand where the issues lie and design solutions including if needed, change management programmes that help achieve your desired commercial outcomes.
Brand positioning & messaging
Content marketing plan & product launch support
Strategic marketing consultancy
I can help your business define or update core brand positioning and create compelling messaging that resonates with your target audience. The process includes identifying unique value propositions, crafting a cohesive brand story and sales playbook, and developing key messages that differentiate your brand in the marketplace.
Content marketing plan & product launch support
Content marketing plan & product launch support
Content marketing plan & product launch support
I craft effective content marketing plans that align with your commercial objectives, are customer- centric and resonate with your audiences to drive engagement, leads and ultimately sales.
I can then help build the marketing and sales content including blogs, articles, slogans and taglines, social media posts, research projects and white papers.
Customer profiling
Marketing Communications planning
Content marketing plan & product launch support
Do you really know your customer? Are your sales and marketing teams really clear about who your ideal customer truly is? I can help craft key customer profiles to help focus the minds of your customer facing teams to adopt a more solutions focused approach to customer communications and sales.
CRM/Digital Marketing audits
Marketing Communications planning
Marketing Communications planning
Is your marketing tech stack fit for purpose or is it over bloated? Can you successfully extract key customer data such as your customer journey or total cost of sale? I can help provide a strategic holistic review of your marketing tech stack and assess what's working and make recommendations on how to streamline costs whilst getting the best from your marketing tech stack.
Marketing Communications planning
Marketing Communications planning
Marketing Communications planning
Need a clear roadmap of marketing and communications activity month by month to follow for your business? I can work with your business to define key priorities and right-size your marketing communications plan to time, resource and budget. Put an end to collecting new shiny marketing tools that you don't have bandwidth to leverage and build a plan that's going to get your business on the most cost-effective path to growth.
Marketing, Communications and Presentation training
I provide a variety of training workshops and solutions
Training workshops include:
Presenting well in person, at conferences and on camera
How to run a best- in-class webinar
Social selling best practices
Contact Us
Interested in learning how I can help your business?
Get in touch for a free 30 minute no obligation exploratory conversation
Guidepost Marketing
Hours
Open today | 09:00 – 17:00 |