My services

I  offer strategic marketing consultancy to help you figure out and find the best ways to solve your primary barriers to growth and brand position in the market. I spend time to truely understand where the issues lie and design solutions including if needed, change management programmes that help achieve your desired commercial outcomes. 

 I can help your business define or update core brand positioning and create compelling messaging that resonates with your target audience. The process includes identifying unique value propositions, crafting a cohesive brand story and sales playbook, and developing key messages that differentiate your brand in the marketplace. 

I craft effective content marketing plans that align with your commercial objectives, are customer- centric and resonate with your audiences to drive engagement, leads and ultimately sales.

 
I can then help build the marketing and sales content including blogs, articles, slogans and taglines, social media posts, research projects and white papers.

Do you really know your customer? Are your sales and marketing teams really clear about who your ideal customer truly is? I can help craft key customer profiles to help focus the minds of your customer facing teams to adopt a more solutions focused approach to customer communications and sales.

Is your marketing tech stack fit for purpose or is it over bloated? Can you successfully extract key customer data such as your customer journey or total cost of sale? I can help provide a strategic holistic review of your marketing tech stack and assess what's working and make recommendations on how to streamline costs whilst getting the best from your marketing tech stack.

Need a clear roadmap of marketing and communications activity month by month to follow for your business? I can work with your business to define key priorities and right-size your marketing communications plan to time, resource and budget. Put an end to collecting new shiny marketing tools that you don't have bandwidth to leverage and build a plan that's going to get your business on the most cost-effective path to growth.