Guidepost Marketing

Case study examples of my impact:

Crafted a groundbreaking digital-first thought leadership marketing campaign

Developed and led a global 6-month COVID-19 lead-gen campaign for Control Risks, producing over 50 webinars in 3 languages, culminating in a 3-day digital first follow the sun global virtual conference for clients worldwide.

Developed a highly targeted, innovative product launch campaign

Crafted a groundbreaking digital-first thought leadership marketing campaign

To help generate cut-through for a new product launch of a facial recognition access control device, I crafted a unique direct mail account-based marketing campaign that focused on 40 top individuals worldwide, inviting them to an exclusive webinar where they could learn more about the product. Sending personalised information in a unique format around the product directly to their desks not only deepened loyalty with important customers but also generated numerous marketing qualified leads for the business.

Building subscriber growth through content marketing

Achieved 5x year-over-year subscriber growth through a sustained multi-channel content marketing campaign with over 2500 new B2B subscribers to the AIMIA Institute.

Achieved the Standard of Excellence for AIMIA Institute in the Web Awards 2015 for marketing and B2B categories and was a finalist in the Content Marketing Awards 2015 for best use of curated content.

Experience marketing success with Guidepost Marketing

Nicky’s training gave our team practical tools to present with confidence—on camera, in meetings, and on stage. Her structured yet engaging approach helped us think about the core components on how to refine our messaging and delivery. A valuable session that I'd confidently recommend to others.

Working with Nicky as our consultant CMO over the past ten months has been transformational.

The change in what we do and what we get as a consequence, is genuinely mind-blowing.

There's now a real focus and clarity to our marketing that simply wasn't there before, and it feels like there are a lot of leads coming in that would never have done so previously.

The Board has been extremely positive about Marketing's contribution, recognising the huge step forward we've taken.

Nicky's strategic direction, hands-on support, and deep understanding of how to position and grow a business like ours have made a real difference.

We're hugely grateful for everything we've achieved together so far and excited abut what's ahead.

Nicky is both brilliant and genuine. She helped us bring structure to a complex technology portfolio by aligning it with the distinct needs of our customer markets and the outcomes they're fundamentally seeking. It made our offering clearer and more compelling for stakeholders across the business.

It was a pleasure working with her, and I hope we get the chance to collaborate again.

Case study examples of my impact:

Crafted a groundbreaking digital-first thought leadership marketing campaign

Crafted a groundbreaking digital-first thought leadership marketing campaign

Developed a highly targeted, innovative product launch campaign

Crafted a groundbreaking digital-first thought leadership marketing campaign

Building subscriber growth through content marketing

Building subscriber growth through content marketing

My Blog

Experience marketing success with Guidepost Marketing

Working with Nicky as our consultant CMO over the past ten months has been transformational.

The change in what we do and what we get as a consequence, is genuinely mind-blowing.

There's now a real focus and clarity to our marketing that simply wasn't there before, and it feels like there are a lot of leads coming in that would never have done so previously.

The Board has been extremely positive about Marketing's contribution, recognising the huge step forward we've taken.

Nicky's strategic direction, hands-on support, and deep understanding of how to position and grow a business like ours have made a real difference.

We're hugely grateful for everything we've achieved together so far and excited abut what's ahead.

Nicky is both brilliant and genuine. She helped us bring structure to a complex technology portfolio by aligning it with the distinct needs of our customer markets and the outcomes they're fundamentally seeking. It made our offering clearer and more compelling for stakeholders across the business.

It was a pleasure working with her, and I hope we get the chance to collaborate again.

Case study examples of my impact:

Crafted a groundbreaking digital-first thought leadership marketing campaign

Crafted a groundbreaking digital-first thought leadership marketing campaign

Developed a highly targeted, innovative product launch campaign

Crafted a groundbreaking digital-first thought leadership marketing campaign

Building subscriber growth through content marketing

Building subscriber growth through content marketing

My Blog

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